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Learning Points............

-A good Thematic Analysis starts with an engaging interview.

- It is the Interviewers job to control what is wanted from the interview

-Coding the transcript is far easier, if the interviewee is given an opportunity to tell their story

- There is afar greater chance of extracting numerous codes and themes, helping to answer the initial research question.

- Therefore resulting in Quality qualititative data.

And Finally...Take a Look at this clip from The Office....

 - A good interview also needs to have a good relationship between interviewer and interviewee........

- Sometimes, even the best interviewer has to know when to continue with the interview, or when it just isn't going to work...............

 

 

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