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Learning Points............
-A good Thematic Analysis starts with an engaging interview.
- It is the Interviewers job to control what is wanted from the interview
-Coding the transcript is far easier, if the interviewee is given an opportunity to tell their story
- There is afar greater chance of extracting numerous codes and themes, helping to answer the initial research question.
- Therefore resulting in Quality qualititative data.

And Finally...Take a Look at this clip from The Office....
- A good interview also needs to have a good relationship between interviewer and interviewee........
- Sometimes, even the best interviewer has to know when to continue with the interview, or when it just isn't going to work...............
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